How We Handle Your Information

Privacy Policy

Last updated: 1st July 2026

IIRTH Events respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect personal data when you contact us, make an enquiry, book our services, use our website, attend an event where our services are provided, or interact with our photo booth and digital sharing features.

This policy should be read alongside our Terms & Conditions and Cookies Policy. You can view our Terms & Conditions by clicking here. You can view our Cookies Policy by clicking here.

Who We Are

IIRTH Events is a UK-based event services company providing luxury photo booth experiences and related event services for weddings, private celebrations and corporate occasions.

For the purpose of data protection law, IIRTH Events is the data controller for the personal information we collect and use.

Contact details:

Business name: IIRTH EVENTS LTD
Email: contact@iirthevents.com
Website: iirth.events

Information We Collect

We may collect personal information from you when you make an enquiry, complete a contact form, confirm a booking, attend an event, use our photo booth, or communicate with us by email, phone, social media or messaging platforms.

This may include your name, email address, phone number, event date, venue, event type, booking details, payment information, messages, preferences, and any information you choose to provide to help us deliver our services.

When guests use our photo booth, we may collect photos, videos, GIFs, boomerangs, digital galleries, names, email addresses, phone numbers or sharing details, depending on the features used at the event.

We may also collect limited technical information when you use our website, such as your browser type, device information, pages visited and how you interact with the site. More information about this is set out in our Cookies Policy, which you can view by clicking here.

How We Use Your Information

We use personal information to respond to enquiries, provide quotes, manage bookings, deliver our services, personalise your event experience, create photo booth content, provide digital sharing, manage guestbooks or keepsake products, communicate with you before and after the event, process payments, keep business records, improve our services and comply with legal obligations.

We may also use your information to tailor our communication with you, recommend suitable services, improve your customer experience and send relevant updates or marketing where we are allowed to do so by law. You can opt out of marketing communications at any time.

Photos, Videos and Event Media

As part of our service, IIRTH Events may capture, create, store and deliver event media, including photos, videos, GIFs, boomerangs, digital galleries and printed images.

Where an image or video clearly identifies a person, it may be classed as personal data under UK data protection law. We handle this carefully and only use event media for appropriate purposes connected to our services.

We may use event media to provide the booked service, create prints, provide digital copies, deliver guest galleries, create guestbooks or keepsake products, troubleshoot technical issues, maintain business records, and improve the quality of our services.

We may also use selected event media for our portfolio, website, social media, promotional material, advertising or marketing. This helps us showcase our work and promote our services. We will only do this where we have a lawful basis to do so, such as consent, contractual permission, or our legitimate business interests where appropriate.

If you do not want your event media used for marketing, social media, portfolio or advertising purposes, you must tell us in writing before your event. Guests may also contact us to request removal of an image where they are clearly identifiable, and we will consider and respond to such requests in line with data protection law.

We will not knowingly use images where a child is the main subject for public marketing without appropriate permission.

Copyright and Usage Rights

Unless agreed otherwise in writing, IIRTH Events retains copyright and ownership rights in the photos, videos and other content we create as part of our service.

Clients and guests are granted permission to use their event images for personal, non-commercial use. This includes downloading, sharing and printing their own images.

By booking our services, the client agrees that IIRTH Events may use selected event media for portfolio, social media, website, advertising and promotional purposes, unless the client opts out in writing before the event.

Lawful Basis for Using Personal Data

We use personal information under the following lawful bases:

Contract: where we need to use your information to provide a quote, manage a booking, deliver our services or communicate with you about your event.

Legitimate interests: where we use information to run and improve our business, respond to enquiries, keep records, prevent misuse, improve our services, showcase our work, or send relevant business communications where appropriate.

Consent: where we ask for permission for a specific purpose, such as certain types of marketing, optional mailing lists, cookie-based advertising, or specific use of images where consent is required.

Legal obligation: where we need to keep records or share information to comply with tax, accounting, legal or regulatory duties.

Marketing and Tailored Communication

We may use your contact details and booking information to send relevant updates, offers, service information or follow-up messages where permitted by law.

We may also use limited information about enquiries, bookings and website behaviour to understand what services people are interested in and to improve our advertising. This may include using tools such as website analytics, pixels or advertising platforms. Where cookies or similar tracking technologies are used, this will be explained in our Cookies Policy, which you can view by clicking here.

We aim to keep marketing relevant and respectful. You can opt out of marketing emails or messages at any time by contacting us or using any unsubscribe option provided.

Sharing Your Information

We may share personal information with trusted third parties where needed to run our business and provide our services. This may include website providers, booking systems, email providers, payment processors, accounting software, gallery or photo delivery platforms, photo booth software providers, marketing platforms, analytics providers, printers, delivery providers, professional advisers or legal/regulatory authorities where required.

We only share information where necessary and expect our service providers to handle personal data securely.

How Long We Keep Your Information

We keep personal information only for as long as necessary for the purpose it was collected.

Enquiry information may be kept for up to two years. Booking and payment records may be kept for up to six years for tax, accounting and legal purposes. Event galleries and digital media may be kept for a reasonable period after the event, unless a different retention period is agreed. Marketing information is kept until you unsubscribe or ask us to remove it.

Some event media may be kept for portfolio, legal, insurance, record-keeping or legitimate business purposes, unless removal is required by law or agreed by us.

How We Protect Your Information

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, alteration or disclosure. This includes using appropriate systems, access controls and secure storage where possible.

No online system can be guaranteed completely secure, but we take data protection seriously and aim to handle your information carefully and responsibly.

Your Rights

Under UK data protection law, you have rights over your personal information. These may include the right to access your data, correct inaccurate information, request deletion, restrict processing, object to certain uses, withdraw consent where consent has been used, and request a copy of your data in a portable format where applicable.

You also have the right to object to direct marketing at any time.

To make a request, contact us at contact@iirthevents.com. We may need to verify your identity before responding.

Cookies

Our website may use cookies and similar technologies to help the site work properly, understand website usage, improve performance and support marketing or advertising activity.

Full details are set out in our Cookies Policy, which you can view by clicking here.

Links to Other Websites

Our website may include links to other websites, platforms or social media pages. We are not responsible for the privacy practices or content of third-party websites. You should read their privacy policies before providing personal information.

Complaints

If you have any concerns about how we handle your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will be published on our website with the updated date shown at the top of the page.